Welcome to Masai Winter 2024 & Pre-Spring 2025. Our newest collections celebrate the joy of dressing up, even in the chilliest months. Experience a blend of glamour, warmth, and playful looks that keep you feeling elegant all year round.
Masai journal
WINTER 2024 & PRE-SPRING 2025
From the darkness of winter to the calm of spring - Discover femininity and style for every occasion.
“During the cold and dark months, femininity and the joy of dressing up can often feel hidden under layers and voluminous coats. But this season, we aim to do the opposite: We want to celebrate joy and femininity, making the darker months a time for festive gatherings, self-indulgence, and a touch of glamourous magic.”
Marie Vesterbæk
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Head of Design at Masai
Layers of softness
ALL LOOKSPlay with textures and layers: velour, bouclé, glitter and vibrant prints and colours, for a magical and playful look - perfect for both everyday and parties.
Party, Glamour, Glitter
ALL LOOKSNothing is more festive than glitter, and nothing makes you feel more feminine than a touch of sparkling glamour. Mix and match with your everyday favourites, or go all out with lace, velour and even more glitter.
Soft and light
ALL LOOKSCombine soft, luxurious knitwear, iconic Masai prints, relaxed ensembles and baby blue for elegant looks with uncompromising comfort, and savour everyday moments with style.