“Easing into a new season demands that we notice it, that we step into the woods to really feel the joy of change. This is the feeling we want to evoke with this collection, where we have allowed ourselves to play with layers, details, textures, and prints.”

Marie Vesterbæk - Head of Design, Masai

At Masai, we never design to follow trends; we design to build wardrobes, style, and personal, individual opportunity, and we feel confident that you'll find just that when stepping into the woods with us.

Into the woods

As high summer gracefully bows out, leaving us with a tinge of coolness in the evening air, dressing calls for layers, beautiful scarves, and prints that rest just there, between stepping in and being drawn outside.

On your way

As the final days of summer are closing in, stepping out in style is the only way to go.

Play with printed scarves to create a signature style for a bold and personal expression.

Playful layering

ALL LOOKS

Try a playful approach to layering and create your artistic approach to dressing.

Nahol Dress - Black, Afina Scarf - Fog, Reesel Earrings - Gold — SHOP LOOK

Nilana JERSEY Dress - Sea Turtle, Jett Waistcoat - Black, Jimi JERSEY Jacket - Pure Cashmere, Rhett Bag - Roast Cashew — SHOP LOOK

Otobia JERSEY Dress - Moonlit Ocean, Ilonka Shirt - Sea Turtle, Refia Bracelet - Teal — SHOP LOOK

Art meets nature

As autumn is approaching, the light changes, and our mood shifts towards an easy mellowing; we need prints, design, and soft wrappings to step into the new season. In our autumn collection, the woods are never far away, and the artistic prints, colours, and textures are created to invite a soft poetic feeling to be part of the new season.

An eternal classic

The stripes are a Masai classic, and we are never really without them. Setting a strong stripe against a feminine soft skirt or wearing stripes with mellow colours allows classic strength to be part of our feminine elegant design.

The one print

Our in-house print artist has designed an artistic interpretation of a classic landscape print to be this season’s style stunner. Worn here as an elegant blouse with a generously draped scarf and paired with a beautifully fitted skirt in high-end butter-soft Ponte di Roma fabric, creating a breathtakingly elegant look for every day and every evening of the season.

Discover the new rose

The beautiful rose colour of the season is called ”shifting sands” and evokes a soft-spoken gentleness that pairs beautifully with stronger, deeper colour hues. Try wearing it as a replacement for traditional whites.

At Masai, our printed scarves are pieces of wearable art, worn not only for warmth but for elegance. Choose one that makes your heart sing.

Layering luxe

ALL LOOKS

Oh, the luxury of layering qualities that all feel soft on the body. Wrap yourself in care as layering becomes not only a fashion statement but a self-care one as well.

Darcel Blouse - Teal, Seung JERSEY Skirt - Moonlit Ocean, Assana Scarf - Teal — SHOP LOOK

Nabia Dress - Fog, Fulvia Jumper - Maritime Blue, Ingrida Shirt - Teal, Alo Scarf - Teal — SHOP LOOK

Icara Shirt Jacket - Loden Green, Bua Blouse - Sea Turtle, Perchuli Trousers - Loden Green, Alo Scarf - Sea Turtle — SHOP LOOK

Idana Shirt - Shifting Sand, Revia Necklace - Teal, Badisna JERSEY Top - D. Grey mel., Perpetua JERSEY Trousers - Moonlit Ocean — SHOP LOOK

Lina Cardigan - Loden Green, Indiba Shirt - Fog, Guddi Tunic - Jet Stream, Perli Trousers - Fog, Rhett Bag - Roast Cashew — SHOP LOOK

Niteroi Dress - Sea Turtle, Astecia Scarf - Black, Pia JERSEY Leggings - Sea Turtle — SHOP LOOK

The colours are coming

This is the time to watch for the colours. Stepping into the woods to see them and drawing them into your home, your wardrobe, and your life is the best antidote for post-summer blues. We simply need them. At Masai, all colours are welcome, and this season, in particular, we yearn for the reds, the pinks, and the blues.

Set to shine

The watercolour print dress is set to steal hearts and hangers, featuring sensuous reds and blues, making it a favourite of the season. Pair it with golden bangles to bring out the depths of the reds or just slip into it, and you are ready to take on anything.

Every woman is herself

The power to be you, the strength to show who you are, is part of how we see the women we design for. Independent, caring and fully invested in her life, she knows that true style is about showing who you are.

Everything is tuned in to effortless elegance with a matching set.

Let in the print

At Masai, we know that a colourful print has the unique ability to spread joy, and to slip on a dress that has both the easy cut and the lovely coloured print can make every day better.

Season of the knit

Some of us are looking forward every year to that moment where knits have a place in our lives again. Where the soft ease and feminine feel of layering knits is truly back.

A feminine print, a belt, and a knitted jacket, and nothing else is needed to be ready for the day. With the right items and a bit of print, an effortless look is created in a snap.

Layers of style

All looks

Layering up for stepping out is the way to go this season.

Fafa Jumper - Flame Scarlet, Iosetta Shirt Dress - Confetti, Patia Trousers - Confetti — SHOP LOOK

Lamse Cardigan - Confetti, Gisele Tunic - Blue Fog, Passang Denim Trousers - Basic Denim — SHOP LOOK

Ifo Shirt - Confetti, Patia Trousers - Confetti — SHOP LOOK

Justin Teddy Fleece Jacket - Pure Cashmere, Lux Cardigan - L beige mel, Novah Dress - Umber, Rue Earrings - Gold — SHOP LOOK

Journee Jacket - Moonlit Ocean, Fuenta Jumper - L beige mel, Gona Tunic - Sea Turtle, Peonos Trousers - Moonlit Ocean — SHOP LOOK

Juanta JERSEY Jacket - Black, Necha Dress - Sea Turtle — SHOP LOOK

Nidge Dress - Moonlit Ocean, Reed Necklace - Coffee Bean, Iowa Denim Shirt - Dark Denim, Idette Shirt - White, Frydah Jumper - Blue Fog, Parker Denim Trousers - Dark Denim, Alo Scarf - Moonlit Ocean — SHOP LOOK

Coming soon

Opposites do attract

Mixing a bit of classic menswear touches with what inspired the Masai design team this season allowed for a new view of the classic suit. A softer, more gentle look emerged, and this season we highly recommend wearing a classic waistcoat and trousers with softer styles and an extra bit of colour.

In the flow

The feeling of flow arises when everything comes into one easy way of being. Try to minimise all the hassle by maximising your love for print. This stunning duo is the direct way to fashion joy and easy flow.

Play with colours, prints, and textures and dress as the artist you are. Be creative, and fall in love with facing your day.

Nine to five

The right workwear sometimes feels like the key to the best possible day. This season, we suggest layering up: Choose a dress – this beautiful one is made in luxurious poplin with embroidered sleeves - a shirt and soft roll neck, and be ready for whatever the day holds.

Some days the choice is simple: A suit will do the trick… other days only a dress will make you feel like you.

Texturize to maximise

Playing with textures gives an added feeling to every piece. Play with light printed fabrics and heavier knits, and add eye-catching sparkle with just that one bangle.

Dress like the artist you are

All looks

We design for every day and for always. We believe style and elegance are an ever-evolving personal process, where the pieces we design are only building blocks for you to play with. These elegant pieces are right for now and perfect for always.

Fuchsia Jumper - Black, Ipoti Shirt - Celestial, Ronan Bracelet - Gold — COMING SOON

Nilame Dress - Black, Brooklyn JERSEY Top - Black — COMING SOON

Jordyn Waistcoat - D. Grey mel., Baxley Blouse - Celestial, Brooklyn JERSEY Top - D. Grey mel., Penjani Trousers - D. Grey mel. — COMING SOON

Ilonka Shirt - Moonlit Ocean, Els JERSEY Top - Cream, Payton Trousers - Moonlit Ocean — SHOP LOOK

Neile Dress - Chipmunk, Naja Dress - Chipmunk, Prisca JERSEY Trousers - Coffee Bean, Rhiannon Necklace - Teal — COMING SOON

Najran Dress - Black, Indio Shirt - Jet Stream, Brooklyn JERSEY Top - Celestial — COMING SOON

Lakker Cardigan - Celestial, Subira Skirt - Celestial — SHOP LOOK

Outerwear

Even when the wind brings chills and the sea grows grey, in Denmark, we know that every time of year is perfect for stepping outside and taking in the scenery. At Masai, we specialise in creating the outerwear that makes it comfortable to leave the snugness of the indoors behind, just for a bit, to step into the world.